Watertown, Massachusetts 02472
Samurai for Hire, Watertown, Massachusetts. 2007-ongoing.
Independent consultant focusing on business plan and product development, R&D and feasibility studies, financial projections, marketing ingenuity and strategic planning. Former and current clients include organizations such as:
o Harvard Bookstore (first editions program, custom printing program);
o Grub Street (memoir project and other strategic guidance);
o Red Tomato (product development study, research projects, systems improvement);
o Mise Wines (business plan development, financial projections, capital campaign strategies; business reporting and accounting systems);
o Brattle Theatre (accounting, cash flow and bookkeeping systems);
o Lemuria Bookstore (marketing strategies, market analysis, systems and procedures enhancement, staff coaching for operational changes and improvements).
Newtonville Books & The Lizard’s Tale, Newton, Massachusetts. 1998-2007.
Founder & President. Former owner and manager of this award-winning and beloved independent bookstore. Performed competitive analysis, studied consumer behavior, wrote the business plan, designed the retail space concept, implemented operational plans, and created and managed the marketing strategies. Hired, trained and supervised a staff of 7-9 employees. Wrote and implemented the training and policy manual. Founder/co-founder of the award-winning events Books & Brews, Earfull, and Cover2Cover. Oversaw the design of store and event marketing collateral (see examples of store clothing and Earfull event poster and earplugs). Led in the design and management of the store’s website. Handled all publicity, newsletters and social media efforts. Expanded bookstore in 2003 and sold the business in 2007.
OTHER EMPLOYMENT HISTORY
Red Tomato, Canton, Massachusetts. 2008-2011.
Account/Product Manager & Food Safety Program Manager. Managed Trader Joe’s account (largest at $1.5+ million) and grew sales by over 10% by recovering discontinued products, introducing new products and increasing sales of existing ones. Also oversaw logistics and fulfillment partnerships in managing TJs. Participated in designing and branding of new and existing products (examples here and here). Redesigned sales and operational systems to improve significantly cross-departmental communication and reduce human errors. Created the vision for and managed the Food Safety program. In 2010, was elected by colleagues to serve as Staff Liaison on the Board of Trustees.
University Press of Mississippi, Jackson, Mississippi. 1994-1996.
Assistant Marketing Manager.
Lemuria Bookstore, Jackson, Mississippi. 1992-1994.
Store Manager & Advertising/Events Manager.
AWARDS & RECOGNITION
o Honored by the Newton Free Library for outstanding service to the community, 2007.
o Won The Boston Globe Magazine, “Best New Stores” for The Lizard’s Tale, 2003.
o Awarded Boston Phoenix, “Best Place to Hear Readings,” 2006, 2005, 2004, & 2003.
o Won Boston Phoenix, “Best Store for New Books,” 2004 & 2003.
o Won Improper Bostonian, “Boston’s Best, Reading Series” & “Local Bookstore,” 2004.
o Selected in Stuff@Night, “Hot 100,” 2001.
o Featured publicity for Earfull series included: The Boston Globe “Crossover Appeal: Kendall’s Mix of Words, Music,” October 5, 2001; Boston Magazine “Muses for the Masses,” Oct 2001; The Boston Globe “Rock and Read at Kendall Cafe,” March 14, 2002; The Boston Globe “Dropping in on Earfull,” October 2, 2002.
o Books & Brews series featured on TownOnline “Think and Drink,” October 8, 2002.
o Event for Harry Potter release featured in The TAB “Potter Party Planner,” July 13, 2005.
o Recipient of the PEN/New England “Friend to Writers” award, 2004.
o Highlighted in Publishers Weekly article “Algonquin’s Midlist Promotion,” July 2, 2001.
o Featured in Publishers Weekly story “Not Your Father’s Bookstore,” November 13, 2000.
o Mentioned in Newsweek feature “Meeting Under a ‘Big Tent‘,” February 5, 2001.
o Featured in Wall Street Journal “Case Study,” May 7, 2002.
o Interviewed by Tamara Wieder of Boston Phoenix in “The Little Bookstore that Could,” April 22, 2002.
o Featured in Boston Magazine “The Hot List,” September 2003.
o Praised in Tin House “Book Clubbing: Steve Almond on Newtonville Books,” January 18, 2011.
o Wrote essay in ForeWord magazine called “Why I Think I Can Become an Independent Bookseller and Live to Tell about It,” October 1998.
o Wrote essay in Publishers Weekly entitled “Keeping Your Competitive Edge,” May 21, 2001.
o Wrote essay for Moby Lives website entitled “The Costs of Costco,” July 15, 2003.
CURRENT & PAST AFFILIATIONS
o Post Road Magazine, Recommendations Editor, 2001-present; Board of Directors, 2002-2010.
o Grub Street, Advisory Council, 2004 to present; Board of Directors, 2002-2005.
o Red Tomato, Board of Trustees, 2010.
o Ploughshares Magazine, Trustee, 2006-2008.
o American Booksellers Association (ABA), Strategic Planning Committee, 2002; Booksellers Advisory Committee, 2001-2002.
o New England Booksellers Association, Advisory Committee, 2000-2001.
o Atrium School, PTA Board, Treasurer, 2005-2008; Finance Committee, 2007-2008; Personnel Committee, 2007-2008.
Avid reader of fiction, nonfiction and poetry, take kettlebell movement workouts at Gymnasium, study Kenpo karate and teach youth karate classes at Esposito’s Karate Fitness Center, enjoy occasional flyfishing trips and other travel.